It is way too early to deem MASN a great success however new numbers just out from Nielsen Local Markets Sports Report.
It is 50% and not the 27% that we first were told by MASN executives.
2006 2007
April O’s HH rating April O’s HH rating
(CSN) (MASN)
3.0 4.5
Meanwhile the 6 share at WHFS-FM over on the radio side was still impressive. The team and the CBS Radio suits were very happy.
WBAL executives were quick to say that their numbers were better in the 18-34 range last April. That said and we all know how riugh things get in the radio world, the key thing here is that both the team and their radio partner are very happy together now.
