Skins-Colts crush MLB Playoffs in the overnight ratings

The Colts – Redskins Sunday night broadcast was a ratings winner both nationally as well as in DC. The “Quick” overnights had 30.4 rating with a very strong 46 share. Meaning that about half the TV sets in Washington last night were tuned to NBC and watching the Redskins broadcast.

Last night’s “Sunday Night Football” game delivered the NFL’s best primetime overnight rating going against a Major League Baseball League Championship Series in 13 years, and was again the No. 1 program on Sunday night for the sixth consecutive week as it registered an overnight rating up 10 percent vs. last year’s Week 6 game, according to overnight data released today by The Nielsen Company.

 

“Sunday Night Football,” featuring the Indianapolis Colts 27-24 win over the Washington Redskins, earned a 13.2 overnight rating and 20 share (from 8:30-11:30 p.m. ET).

 

  • The 13.2 overnight for “Sunday Night Football” more than doubled the overnight rating for Major League Baseball’s NLCS Game 2 featuring the Philadelphia Phillies victory over the San Francisco Giants (6.5/10). It was the best NFL primetime overnight against an LCS in 13 years, since a 16.4/25 for Cowboys-Redskins on 10/13/97 on ABC.

 

  • The rating peaked at a 14.0/24 from 11:00-11:30 p.m. ET with the game still in doubt in its final moments.

 

DOMINATED ORIGINALCOMPETITION: In addition to the NLCS on Fox, last night’s “Sunday Night Football” broadcast dominated against original programs including ABC’s Desperate Housewives and Brothers & Sisters, CBS’s 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

 

 

TOP METERED MARKETS FOR COLTS-REDSKINS:

1. Indianapolis, 43.8/58

2. Washington D.C., 30.4/46

3. Richmond, 24.0/35

4. Norfolk, 23.1/33

5. New Orleans, 22.6/39

6. Nashville, 21.8/30

7. Las Vegas, 19.9/30

8. Baltimore, 16.6/25

9. Knoxville, 16.5/23

10. Greensboro, 15.3/23

 

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