Both NBC and TBS are having a good week. Sunday Night Football rolled on as usual and TBS is having a strong first round of the MLB Playoff with strong numbers.
Let’s go inside the numbers:
Despite the 34-17 blowout that saw the Baltimore Ravens defeat the New York Jets, Sunday Night Football was the most-watched program on Sunday night for the fourth straight week and the No. 1 show of the week in the key advertising demographic of Adults 18-49, according to official national data released today by The Nielsen Company.
The game drew 18.9 million viewers, 10 percent lower than last year’s Week 4 game (Bears-Giants, 20.9 million), but up three percent from the 2009 Week 4 game (Chargers-Steelers, 18.4 million). Jets-Ravens marked the second most-watched Week 4 game in the six-year history of SNF.
The household rating for Jets-Ravens of 11.5/18 is down eight percent from last year’s Week 4 game (12.5/20) but up five percent from the 2009 Week 4 game (11.0/18).
The Adult 18-49 rating of 7.7 ranked Sunday Night Football as the No. 1 primetime program of the week in the key advertiser demographic.
TBS’s exclusive coverage of Day Four of Major League Baseball’s League Division Series (LDS) featured a pair of pivotal Game 3 match-ups on Monday, Oct. 3. The New York Yankees at Detroit Tigers (8:30 p.m. ET) delivered a 4.8 meter market rating in primetime, up 30% over the 2010 New York Yankees vs. Minnesota Twins LDS Game 3 clincher.
The first game of TBS’s doubleheader coverage of the LDS featured Game 3 of the Texas Rangers at Tampa Bay Rays 5:00 p.m. . The game delivered a 2.8 meter market rating, even with last year’s coverage of Game 3 of the Texas Rangers vs. Tampa Bay Rays series.
Local Market Ratings:
New York averaged a 13.2 meter market household rating.
Detroit delivered a 25.0 meter market household rating.
Dallas-Fort Worth averaged 11.0 meter market household rating
Tampa/ Bay/St. Petersburg averaged a 16.3 meter market household rating.
