Eight Main Values of the Digital Generation

From “Grown-Up Digital” by Don Tapscott

“These are the eight norms of the Net Generation. They value freedom – to be who they are, freedom of choice. They want to customize everything, even their jobs. They learn to be skeptical, to scrutinize what they see and read in the media, including the Internet. They value integrity – being honest, considerate, transparent, and abiding by their committments. They’re great collaborators, with friends online and at work. They thrive on speed. They love to innovate.”

                                          

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