The self-proclaimed “unbiased” platform Parler has the potential to become a mainstream site, social media analysts say, but its one-sided political audience could stunt its growth.

“If Parler can’t grow beyond its current conservative user base, it will be a trend that quickly fades. It’s going to need to get more diversified users and diversified content,” social media marketing expert and Digital Trailblazer owner Todd Getts told the Washington Examiner.