A study from the UK’s Tyndall Centre finds that alarmist messages about the dangers of global warming tend to promote feelings of apathy and helplessness in the audience:
It’s about time that someone in the climate change movement realized this. Al Gore and his disciples waste no opportunity to warn Americans that unless we dramatically change our lifestyles today, the Earth is doomed. Indeed, it’s ‘Earth in the Balance‘ at ‘This Moment‘ — a message almost as encouraging as ‘Repent! The End is Near!’ Is it any wonder so many throw up their hands with a sense of futility at this message? If we can set aside the doomsday warnings for a minute, perhaps we can have a conversation about legitimate concerns regarding climate change.
