CHAMPAIGN, Ill. (AP) — The U.S. subsidiary of Swedish furniture retailer IKEA announced Thursday that it is buying a long-planned wind-energy project in eastern Illinois as part of the company’s initiative to offset its energy use with renewable energy generation.

And IKEA insists the project, which has not yet been built, is more than public relations. The company believes that, long term, wind energy will help the company’s bottom line, Chief Financial Officer Rob Olson said.