If 10 percent of the adults in the U.S. walked regularly, the nation would save $5.6 billion every year.
This alarming statistic is pulled directly from Kelly and Associates Insurance Group?s Wellness initiative campaign, developed by Gilden Integrated. Kelly and Associates decided to create the campaign as a way of addressing the nation?s rapidly increasing health care costs.
Kelly and Associates researched and collected statistics about health and wellness and turned them over to Gilden, who in turn created a wellness guide in magazine style. A comprehensive review of the health and wellness situation and its impact on health care costs, the guide is being distributed to current employers and potential clients.
“People say, we have the world?s best health care, yet we?re ranked 37th in the health of the population ? how can those both be true?” said Jack Gilden, the agency?s president and creative director. “The reason is because we?re smokers, we?re fat, we don?t exercise, all those things. It?s all within our own hands.”
“We argue that America treats sick people better than any other nation, yet we only rank 37th,” Jack Kelly, executive vice president of Kelly and Associates, said. “We as an organization want to be on the front end of promoting the best health and wellness.”
The guide took about seven months to complete. “[The magazine format] provided them with enough space to tell the whole story of what?s wrong and how to fix it,” Gilden said.
“It was something tangible and physical that they can put into another person?s hands.”
For Kelly, the campaign started at his own company. As a way of promoting wellness within the company, a state-of-the-art exercise room was built in their building, and employees received pedometers as gifts before the campaign launched. Kelly also developed several wellness and weight management programs that many employees participated in.
“There?s no return in this for us, we?re not selling a product,” Kelly said. “We are trying to be thought leaders and trying to promote the challenge to the crisis, rather than just reacting to the challenge every day.”
Contact the agency
» 1014 W. 36th St., Baltimore
» www.gilden.com
» 410-889-0990
