NASCAR enthusiasts can soon take their fandom to a new level for the first exhibition race of this season, by determining how several elements of the Sprint Unlimited at Daytona will look.
As of Jan. 21, fans can vote through the NASCAR Mobile ’13 app for Android and iOS or viaNASCAR.com/SprintUnlimited to choose the race’s format. They can also select how many pit stops drivers are allowed, the type of pit stops, the number of cars eliminated after the race’s second segment and the outfit worn by Miss Sprint Cup for Victory Lane, NASCAR’s post-race show.
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NASCAR and Sprint officials say the promotion was born out of a desire to find a breakthrough way for sports fans to interact with a live event.
“Our guiding vision since we partnered with NASCAR in 2004 has been to use technology to bring fans closer to the sport,” Tim Considine, Sprint’s director of sports marketing, tellsMashable.
“We think the ultimate expression of fandom is actually getting to determine what exactly you’re going to see,” says Steve Phelps, NASCAR’s chief marketing officer.
Read more at Mashable
