Gimmicky date a boost for lovelorn Las Vegas

By Hannah Dreier
Published December 13, 2012 12:00am ET
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Gimmicky date a boost for lovelorn Las Vegas
Tee shirts advertising the 12-12-12 date sit on display at A Little White Wedding Chapel, Tuesday, Dec. 11, 2012, in Las Vegas. These “once-in-a-century” wedding dates have become more important each year as people increasingly look outside Vegas for nontraditional weddings. Once known as the wedding capital of the world, Vegas' share of the U.S. wedding market has fallen by a third since 2004. (AP Photo/Julie Jacobson) | Julie Jacobson

LAS VEGAS (AP) — Las Vegas, land of the quickie wedding, is in the midst of a serious love recession, and chapels in the city accustomed to playing the numbers were not about to let the latest money-making opportunity — Wednesday’s auspicious 12/12/12 date — pass without a marketing push.

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