Jeb Bush is running for president. Despite all the build-up to Monday’s formal announcement, that’s no surprise. But did anybody think Bush was going to skip the Republican primaries and proceed straight to the general election against Hillary Clinton?

All but one of the warm-up speakers at Bush’s event, a GOP state senator considering a run for a Republican-held House seat, gave talks geared to demographics. Republicans need to appeal to in November but who don’t necessarily need to be wooed in the primaries.