Merkle, a database marketing agency headquartered in Lanham, has acquired CFM Direct, a marketing agency specializing in direct marketing programs for financial services. “For nearly 20 years, CFM Direct has actively worked to build our reputation by focusing on each client?s unique needs and consistently delivering outstanding results,” said Howard Hamilton, co-founder and chief executive officer of CFM Direct, in a statement. “We set out a few years ago to search for a partner that would expand the solutions we bring to our clients. Merkle was our clear choice, and the acquisition is the next step of our evolution.” With the acquisition, Merkle will add 90 employees in its offices in Illinois and Pennsylvania.
