CNN+ has gotten off to a slow start, drawing low daily viewership in the first two weeks since its launch despite heavy financial backing.

The streaming service, which features big names such as Chris Wallace, Anderson Cooper, and Wolf Blitzer, has drawn fewer than 10,000 daily users despite a reported $300 million upfront investment in the service, sources familiar with the figures told CNBC. But the company appears optimistic about the future of CNN+ despite the flagging early viewership totals.