Nike’s favorability dives following Kaepernick ad campaign

By Diana Stancy Correll

Published September 6, 2018 2:22pm ET

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Nike’s favorability dives following Kaepernick ad campaign — An endorsement deal between Nike and Colin Kaepernick prompted a flood of debate Tuesday as sports fans reacted to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues. | (AP Photo/Eric Risberg)

Nike’s favorability nosedived after the company unveiled former NFL quarterback Colin Kaepernick as the face of a new ad campaign this week.

“Believe in something. Even if it means sacrificing everything,” the campaign’s slogan reads.

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