Entrepreneur Steve Brill has an idea to help consumers navigate the scourge of so-called fake news, where the line between fact and fiction has blurred in the last couple of years thanks to a glut of intentionally-fraudulent stories. The only hitch is that his solution is also part of the problem.

Brill has launched a new venture, Newsguard, which will ask independent journalists to act as media judges, ruling what is legitimate news and what is intentionally fraudulent.