Advertisers of “Full Frontal with Samantha Bee” have started to pull their sponsorship of the show after the host called Ivanka Trump a “feckless c–t.”
Autotrader and State Farm both suspended their advertising from the program on Thursday.
“Thank you to those who reached out regarding our sponsorship of Full Frontal. The comments expressed by Samantha Bee were offensive and unacceptable and do not reflect the views of our company. As a result, we have suspended our sponsorship of Full Frontal with Samantha Bee,” Autotrader tweeted from their official account Thursday.
Thank you to those who reached out regarding our sponsorship of Full Frontal. The comments expressed by Samantha Bee were offensive and unacceptable and do not reflect the views of our company. As a result, we have suspended our sponsorship of Full Frontal with Samantha Bee.
— Autotrader (@AutoTrader_com) May 31, 2018
State Farm told TheWrap that it was also pulling its ads from the show.
“We have asked TBS to suspend our advertising in the program and are reviewing any future placements. We constantly review programs to ensure alignment to our programming guidelines and brand values,” State Farm said in a statement to the outlet.
During her Wednesday night show, Bee said the first daughter was a “feckless c–t” and told her to “put on something tight and low-cut and tell your father to fucking stop it.”
Amid mounting backlash, Bee apologized to Trump and viewers.
“I would like to sincerely apologize to Ivanka Trump and to my viewers for using an expletive on my show to describe her last night,” Bee wrote in a statement. “It was inappropriate and inexcusable. I crossed a line, and I deeply regret it.”
[Also read: Trump: ‘Why aren’t they firing no talent Samantha Bee?’]
