Donald Trump’s winning presidential campaign did it with a direct-to-the-voter social media effort that ended up collecting an eye-popping 29.1 million, followers, about half of his total vote count.
The campaign concluded with @realDonaldTrump‘s social media following topping off at 29.1M.
Facebook: 12.5M
Twitter: 13.5M
Instagram: 3.1M— Dan Scavino Jr. (@DanScavino) November 9, 2016
Social media director Dan Scavino said, on Twitter of course, that the count was:
— Facebook 12.5 million.
— Twitter 13.5 million.
— Instagram 3.1 million.
To go from our small primary team of 4 staffers – to where we are at this moment is surreal. We overcame ALL odds. We believed we would WIN.
— Dan Scavino Jr. (@DanScavino) November 9, 2016
He noted that the campaign started with just four staffers and the Trump family, and along the way it picked up a wave of social media who helped to spread the word via the pic.twitter.com/GdrH9VZPTz
— Dan Scavino Jr. (@DanScavino) November 9, 2016
” target=”_blank”>#TrumpTrain.
October 2016 – Huffington Post Presidential Odds.
Clinton: 97.5%
Trump: 2.4% pic.twitter.com/GdrH9VZPTz— Dan Scavino Jr. (@DanScavino) November 9, 2016
Trump is likely to drive that into the White House and greatly expand the huge social media operation that President Obama has already created.
Paul Bedard, the Washington Examiner’s “Washington Secrets” columnist, can be contacted at [email protected]
