Meredith Corp. is ending subscription service for “Ladies’ Home Journal,” one of the nation’s oldest women’s magazines, due to declining advertiser interest.

The magazine, launched in 1883, remains popular today with a circulation of 3.2 million, according to Meredith. But with a median reader age of 57, it faces tough competition for advertisers amid a sea of other women’s magazines that appeal to a broader demographic. Its advertising pages fell nearly 17 percent last year, while ad revenue dropped 14 percent to $152.3 million.