Swipe right for Ms. Right: The rise of dating apps

Published May 20, 2014 6:16pm ET



NEW YORK (AP) — So, a lady walks into a bar…Wait, scratch that. A lady takes out her phone. With a left swipe of her finger she dismisses Alex, 25 and Robert, 48. She swipes right when a photo of James, 24, pops up. It’s a match. James had swiped right too. They chat, and make plans to meet. They’re only three miles apart, after all.

Welcome to the new world of dating. As the near-constant use of smartphones proliferates and as people grow more comfortable with disclosing their location, a new class of mobile dating applications is emerging that spans a range as broad as human desire itself. Millennials, busy with school, jobs and social lives, say the apps save time and let users filter out the undesirables, based on a few photos, words and Facebook connections.

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