The Beer that Busch Brought

Published February 5, 2017 3:42pm ET



Anheuser-Busch’s beer ad for the 2017 Super Bowl looks more like a protest film against President Trump’s immigration policies than an actual pitch for brew. The 1-minute commercial tells the tale of the German-born Adolphus Busch, co-founder of the St. Louis-based suds empire, as he survives Titanic-style ocean catastrophes to arrive in America in 1857, only to be greeted by a torrent of nasty nativist slurs as soon as the boat hits the dock: “You don’t look like you’re from here.” “You’re not wanted here.” “Go home.”



The idea seems to be that Americans back then made a huge mistake in failing to welcome a latent entrepreneurial genius. Just as, I guess, Donald Trump is making a huge mistake in forging ahead to build a wall along the southern border in order to halt illegal entries, and in his order temporarily halting immigration from seven predominantly Muslim countries associated with terrorism. Anheuser-Busch, as might be expected, is denying that the ad is a political statement, saying it’s an expression of some “universal” yada yada.

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