Political activists looking for ways to reach young blacks and whites should look deep inside a new Harvard University poll of millennials because it pulls back the cover on their favorite social media outlets.
The school’s Institute of Politics survey of 2,029 18-29 year olds revealed that white kids prefer Facebook, while African-Americans like Twitter.
Said the survey: “White millennials are significantly more likely than African-Americans to use Facebook and Snapchat, and are more than twice as likely as blacks to use Pinterest. African-Americans, on the other hand, are more likely than whites to prefer Instagram and Twitter.”
Unfortunately, Harvard didn’t say why.
Paul Bedard, the Washington Examiner’s “Washington Secrets” columnist, can be contacted at [email protected].
