THE HOLLYWOOD REPORTER- FX has made it official: It’s new network, FXX, will launch Sept. 2 in 74 million homes. The official announcement came Thursday morning during the network’s first upfront presentation in New York.
The new network will target viewers 18-34, explained FX Networks president and general manager John Landgraf from the stage at Manhattan’s Cipriani. The channel joins flagship FX and FXM, which is dedicated to theatrical acquisitions and targets an older 25-54 audience. The new network will be introduced with a branding campaign that unites all three networks under the tagline FX: Fearless.
FXX will be “slightly more comedy focused,” Landgraf told a roomful of Madison Avenue buyers. It will launch with four original scripted comedies in the first year as well as late night show, Totally Biased with W. Kamau Bell, moving from a weekly series to a five-night-a-week strip on the new net. Looking ahead, FXX will look to have six original comedies on its schedule as well as original dramas.
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