The Orioles opening night loss to Tampa Bay was the themost watched program ever aired on MASN.The game logged an impressivre 6.9 HH (household) rating.
The rating was 50% higher than the 2009 Road Opener — a 4.2 HH rating in 2009 vs. 6.9 HH rating in 2010.
More than 105,000 viewers in the Baltimore DMA tuned in to watch the O’s on MASN.
In addition, MASN had higher ratings (i.e. beat out) other critically acclaimed broadcast programming, including LOST, The Biggest Loser, Parenthood and other network shows.
To be clear – there have been instances when WJZ carries a MASN simulcast of the game (typically Sunday afternoons) when the Orioles have had a bigger cumulative rating (combining ratings from MASN and WJZ) — but for a MASN rating in the Baltimore DMA — this was the Orioles biggest.
The great expectations of Orioles in 2010 could set a ratings record come Friday with the game being seen on both WJZ and MASN-HD.
