Disney’s public relations team may have made a bibbidi bobbidi boo-boo, denouncing sex education legislation in Florida despite the CEO’s initial reluctance to enter the fray.

CEO Bob Chapek told his shareholders the company’s initial strategy of staying on the sidelines regarding Florida’s bill, which would prohibit discussions of “sexual orientation and gender identity” for students from kindergarten to the third grade, “didn’t get the job done” and that he plans to meet with Gov. Ron DeSantis to discuss his concerns.