White House to deploy an all-hands-on-deck spending bill messaging blitz

Published March 11, 2021 2:33pm ET



President Biden’s team is preparing a national rollout of the $1.9 trillion coronavirus spending package he will sign into law Friday, targeting red and other states in an all-hands-on-deck messaging effort, according to a memo obtained by the Washington Examiner.

The plan, billed informally as the “Help is Here Tour,” was circulated among senior aides on Wednesday and beckons a whole-of-West Wing approach, enlisting Biden and first lady Jill Biden, Vice President Kamala Harris and husband Doug Emhoff, Cabinet officials, and top aides in a country-wide sales pitch for the American Rescue Plan.

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.