Planned Parenthood launches $45M campaign for 2020 Democrats

Published January 16, 2020 5:11pm ET



Planned Parenthood is launching a new $45 million campaign to support Democrats in the 2020 elections, the organization’s most expensive campaign push in its history.

The campaign, under the theme “We Decide 2020,” will go toward encouraging the public to vote for pro-abortion Democrats at the local, state, and national level. Planned Parenthood says it will target voters in nine battleground states, according to CBS, including Florida, Pennsylvania, and Wisconsin, swing states President Trump won in the 2016 election. The campaign will focus on engaging voters via TV and radio ads, canvassing, and digital marketing.

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