Recently, former Secretary of State Condoleezza Rice added her voice to those who have long been urging the Republican Party to reach out to black voters. Not only is that long overdue, what is also long overdue is putting some time — and, above all, some serious thought — into how to go about doing it.

Too many Republicans seem to think that the way to “reach out” is to offer blacks and other minorities what the Democrats are offering them. Some have even suggested that the channels to use are organizations like the NAACP and black “leaders” like Jesse Jackson — that is, people tied irrevocably to the Democrats.