Meta will promote new standards for generative artificial intelligence that will allow the public and social media companies to identify AI-generated content.

Meta Vice President of Global Affairs Nick Clegg announced on Tuesday that the owner of Facebook and Instagram had been collaborating with several technology partners to create a series of commonly visible markers and invisible metadata that will identify images as AI-generated. Facebook and Instagram will now use these standards to identify automatically whether a post is AI-generated. This new feature is designed to help establish a normalized practice across social media companies that can be used to avoid falsified images as the 2024 election approaches.