Republicans‘ lack of a coherent message was the primary reason for the party’s underwhelming midterm election performance, a report from the conservative Heritage Action/Sentinel Action Fund has concluded.

In a presentation titled “The Seinfeld Election: An Election About Nothing,” Republican pollster Wes Anderson gave a postmortem of the Republican efforts in the midterm elections. The overarching problem that plagued Republicans, Anderson said, was a lack of a coherent message — something the Democrats managed readily. A failure to combat Democrats’ abortion messaging, a lack of resources, and the related loss of independents all helped lead to midterm results that sent shock waves throughout the GOP, he found.