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Aldi food markets are looking to give consumers a bit of reprieve by reverting back to their 2019 prices.
In response to rising inflation and higher prices being a major concern for shoppers, Aldi announced it will discount Thanksgiving season grocery items up to 30% in order to match pre-inflation price points.
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The supermarket chain is calling it their “Thanksgiving Price Rewind.”
“Providing amazing products at the absolute lowest prices is what we’ve always done, and we know right now that’s more important than ever,” Aldi president Dave Rinaldo said in a statement. “You can rest easy knowing Aldi has your back this Thanksgiving, and beyond.”
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The promotion will include holiday appetizers, desserts, sides, and beverages. Products included will be marked with a “Thanksgiving Price Rewind” logo.
The consumer price index showed food prices were up 11.2% on average in September compared to last year.