Agency specializes in defense branding

BlueWater Agency works in the service of our nation.

Based in Annapolis, BlueWater is one of the few full-service PR firms specializing in government and defense branding and marketing.

Founded in 1989 by CEO Jean Tullier, the agency consists of six employees and currently manages accounts for 20 to 25 clients, including the Department of Social Services for Anne Arundel County, the Maryland Automobile Dealers Association and more. The agency “always has plans to expand both client-base and workforce,” according to Tullier.

“Some people are surprised by the level of work that we?ve done?no other agencies have an understanding of the defense culture,” said Tullier, who has an extensive background in industry work for defense and the federal government. “When you?re creating products where the sole market is congress members, you have to stay within the scope, you can?t be flamboyant.”

“Through brand development, we help companies answer valuable questions like who are we and how can we differentiate ourselves,” said Tullier. “We bring the answers into a range of materials with a consistent look and attitude.” A current project is a 200-page branding publication for the Navy, titled “Sea Power for the New Era.”

General Dynamics Information Technology company was one of BlueWater Agency?s first clients in 1989. “They are very responsive and they listen to us,” said Scott C. Truver, director for the Center for Security Strategies and Operations for General Dynamics. “In my work, we have some really intransitive people who know exactly what they want even when its not the best thing for them. Jean will say, ?Here?s why it won?t work? and how we can change it to make it better.”

Contact the Agency

BlueWater Agency

1410 Forest Drive, Suite 26,

Annapolis

Phone: 410-280-5044

Web site:

www.bluewateragency.com

[email protected]

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