Adidas shows how ignorance boosts antisemites

Published July 23, 2024 4:57pm ET



Ignorance and antisemitism typically go hand in hand, even when it comes to massive corporations that should know better.

With the 2024 Olympics approaching, German sportswear company Adidas used the opportunity to promote its SL72 shoe, which was first released for the 1972 Olympics in Munich. To do so, the company enlisted model Bella Hadid for the promotional campaign.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.