The Olympics are supposed to be the ultimate showcase of human athletic achievement. But in 2024, they’ve become something else: a welter of apps, streams, and time-shifted events that leaves even dedicated sports fans scratching their heads.
Navigating the maze of NBC‘s Peacock app, with its various tiles for “Primetime in Paris,” “Late Night,” and multiple “Live” feeds, feels like it requires an advanced degree in content navigation. It’s often unclear what you’ll get when you click on a feed — live competition, earlier highlights, or studio discussion of events you haven’t seen yet. Even when you do stumble upon network coverage, there’s a good chance you’re watching events that happened hours ago. The urge to just Google the results can be strong, creating a strange limbo where the Games are “live,” but not really live at all.
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