Americans for Prosparody is hoping a million-dollar ad campaign using a controversial blend of comedy, satire, and artificial intelligence can turn disengaged voters against North Carolina Lt. Gov. Mark Robinson, the Republican nominee in the state’s gubernatorial race. 

The Democratic-leaning political action committee’s groundbreaking initiative marks the first time it has reserved air time on TV and created a long-form AI-generated ad, which launched in North Carolina on Tuesday.