EXCLUSIVE — Robby Starbuck, a popular Republican activist who has successfully pushed companies to rein in their diversity, equity, and inclusion programs, said an election victory for former President Donald Trump would lead to a major retreat by big business in the culture war.

Starbuck, 35, is a figure with an army of more than 650,000 followers on X who are willing to push back against companies whose policies he and Republicans brand as “woke” or see as abdicating their fiduciary duty of maximizing profits.