AS ATTACKS INTENSIFY, TRUMP BECOMES MORE POPULAR. It’s hard to measure the intensity of negative media coverage of former President Donald Trump, but it’s safe to say it is rising as Election Day approaches. What’s interesting to note is that in the face of unrelentingly negative coverage, at a high level now but negative for a long time, the public views Trump more favorably than it has since he entered politics.

Asking voters whether they have a favorable or unfavorable opinion of a politician is a staple of polling. The politician is referred to as being underwater if his unfavorable rating is higher than his favorable rating. When it comes to favorability, Trump has been underwater forever.