How Trump and Harris use psychology to drive turn out: ‘Perception is reality’

Published October 27, 2024 7:00am ET



Former President Donald Trump and Vice President Kamala Harris are deploying two opposite political and psychological strategies to drive turnout in the deadlocked race. 

Harris and Democrats have embraced the “underdog” title since she entered the presidential race a little over three months ago. Now, both publicly and privately, they are sounding the alarm that President Joe Biden’s dropping out of the race in favor of his vice president may not produce a win. 

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