Latino support for Trump grows as crucial voting bloc worries over economy

Published October 1, 2024 4:00am ET



Former President Donald Trump appears to be making inroads with Latino voters, performing better with the demographic from his two previous presidential runs, according to recent polling.

Trump’s gains with the critical voting bloc come as polling shows the demographic ranks concerns about the economy as one of their top concerns heading into November, an issue the former president has made a cornerstone of his campaign.

A new NBC-Telemundo-CNBC poll released over the weekend found Trump is cutting into Vice President Kamala Harris’s lead among Latino voters, marking Democrats’ lowest level of support among the group in the past four presidential cycles.

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Harris has 54% support among registered Latino voters compared to Trump’s 40%, and another 6% said they wouldn’t vote or are unsure. The margin of error in the poll is plus or minus 3.1 percentage points. Democrats previously led with Latino voters by 39 points in 2012, 50 points in 2016, and 36 points in 2020, according to NBC polling from previous cycles.

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