In the not-too-distant future, a football fan might be able to take a seat at the stadium, punch up any game on a seatback monitor, keep tabs on the real-time stats of a fantasy team, order up a hot dog and beer and even have a brand-new jacket brought to the seat if the wind kicks up.

This is the future of the NFL — the $9 billion league that kicked off the 2014 season this week and has plans on going bigger over the next decade.