I believe that Mark Zuckerberg‘s enthusiasm for MMA is genuine, that his new style is entirely artificial, and that he’s more religious than he puts out in public. However, I’m basing this on my interpretation of a PR-consultant-crafted image. You can’t know billionaires. We can judge their companies, influence, money, and the myths that orbit them, but we can’t know what they’re like as people. If the stock market and White House wanted an empathetic liberal, Zuckerberg would trade his T-shirt for a Zegna crewneck and start harping on about corporate responsibility. I can confidently say that because that’s what he did five years ago.