Make ’em laugh: Emmy marketing campaigns try humor

By Lynn Elber
Published June 15, 2012 1:32am ET
Add Washington Examiner on Google
Make ’em laugh: Emmy marketing campaigns try humor
This undated image released by IFC shows Carrie Brownstein, left, and Fred Armisen as "Gil & Merrill" in a scene from "Portlandia." Movie campaigns for Oscar nominations tend toward earnest snoozers, but not so pleas for Emmy glory. Two cases in point: "Family Guy" sent an eye-popping mailer to TV academy voters, with a drawing of character Peter Griffin and an ethnic slur. IFC's "Portlandia" took a droller approach, enlisting Portland Mayor Sam Adams in an online plea. (AP Photo/IFC, Scott Green) | Scott Green

LOS ANGELES (AP) — Marketing campaigns for Oscar trophies tend toward earnest snoozers. But pleas for Emmy glory can be as snarky or witty as the comedies they’re promoting.

Print subscriber? Click here to login/register your account
Digital subscriber? Click here to login/register your account.

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.

Tag:

Entertainment