Majority of Americans suspicious of corporate support for Pride month

A majority of U.S. adults are skeptical of the true motives of corporations expressing support for Pride month, as many companies have scaled back on pride displays this year.

A poll from Pew Research found that both LGBT and non-LGBT adults are doubtful as to the genuineness of corporations’ support for Pride events. Among LGBT adults, 68% of respondents said businesses supported Pride month to help business, 35% said they did it due to pressure, and only 16% said they did it out of a genuine desire to celebrate LGBT people.