Apple’s golf show Stick drowns us in therapy culture

Published July 11, 2025 4:35am ET



If Apple TV+’s new series Stick were any more affirming of left-coded mental-health assumptions, we’d have to watch it on the American Psychiatric Association’s TV channel. Stick is for therapy bros, for trauma-mongers, for chicks who need trigger warnings on their trigger warnings.

The show stars a breathy Owen Wilson as Pryce Cahill, a former PGA professional who left golf after a “psychotic break” on a wicked par 4. Now a pro-shop salesman in the midst of a divorce, Pryce alternates between upselling weekend duffers and eating Lucky Charms straight out of the box. If, as the former champion swears to a customer, a golf course is a “cathedral,” then Pryce’s god is both capricious and difficult to disregard. One moment, our hero is finished with the sport in any but the humblest capacity. The next, he’s picked out tomorrow’s Tiger Woods and is hitting the amateur circuit as trainer, coach, and all-around fixer of his young pupil’s game.

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