Mars Wrigley is offering some of its most popular products without artificial food dyes, making it the latest company to fall in line with the Trump administration’s “Make America Healthy Again” agenda. 

While a stream of leading corporations have acquiesced in recent months with Health and Human Services Secretary Robert F. Kennedy’s Jr.’s MAHA movement, which seeks to incentivize the distribution of more natural versions of widely used foods and products to consumers, Mars, one of the country’s most prominent candy makers, has been viewed as one of the major holdouts despite having previously committed in 2016 to start removing all artificial colors from products.