Alliterative immigration detention centers reflect Trump’s branding

Published September 3, 2025 12:41pm ET



As Immigration and Customs Enforcement continues deporting illegal immigrants en masse, more immigration detention centers are opening with President Donald Trump’s signature branding.

These new facilities, spearheaded by the Trump administration in coordination with certain states, are being given alliterative names, such as “Speedway Slammer” and “Alligator Alcatraz.” While Trump may not be the one coining these names, his tendency to use creative nicknames has certainly inspired administration officials and Republicans to follow suit.

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