A tourism group in Washington, D.C., is looking to humanize the city to boost visitors.

Destination DC said domestic tourism was strong. In 2024, a record 27.2 million people visited the city, with tourism spending totaling $11.4 billion, which resulted in $2.3 billion in tax revenue and supported 111,500 jobs. However, international tourism declined in the city following a nationwide downtrend since President Donald Trump took office.