A series of potential Democratic presidential contenders have signed off on memoirs ahead of the 2028 election cycle, laying the groundwork to build inroads with crucial demographics.

Several of those viewed as likely candidates, including Govs. Josh Shapiro (D-PA) and Andy Beshear (D-KY), have made faith central to their autobiographies, a move that comes as Republicans have dominated religious conversations in a country where around three-quarters of Americans identify with a religion. Elizabeth Ashford, a Los Angeles-based strategist, said that emphasizing faith will not necessarily push a candidate across the finish line. But it could appeal particularly to younger voters thirsty for “moral leadership,” she suggested.