3-WEEK JUMP: 20th Century Fox has begun selling digital versions of the sci-fi thriller “Prometheus” three weeks ahead of the movie’s release on Blu-ray and DVD.

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MOVIE OWNERSHIP: The move is a reflection of the industry’s effort to promote the concept of movie ownership on digital platforms.

DIGITAL CAMPAIGN: “Prometheus” is now on sale through iTunes, Amazon.com and Google’s Play store for about $15. Fox said it will push digital movie sales this way in a campaign it is calling “Digital HD.”