Modern product development involves large corporations using crowdsourcing websites like Kickstarter or Indiegogo as the modern version of the focus group. They develop, or have someone develop, a prototype then post a campaign, and if the campaign takes off they roll out the new product. The whole process is cheaper and more reliable than a focus group and has helped companies save money, make money, and roll out more products.

It is a great system and has helped countless entrepreneurs, inventors, and large corporations.