Have you ever seen Mennonites doing a Fortnite dance or an Amish girl in a horse-drawn buggy rocking out to Billy Ray Cyrus and Lil’ Nas X’s Old Town Road? If not, TikTok can help you out. The popular smartphone app, available in 75 languages, lets users record and share up to 15-second videos of themselves. It’s become particularly well-known for lip-syncing and short skits.

Formerly called Musical.ly, the app was re-released by the Chinese start-up ByteDance internationally as TikTok two years ago. Now worth over $75 billion, TikTok is a big feather in China’s cap; Facebook’s competitor Lasso, launched in late 2018, is almost unknown in comparison. In addition to generating the predictable range of amusing, cringe-worthy, and downright odd content, the app is gaining traction among some religious groups who see it as a way to show what they are really all about in an easygoing and fun way while courting the ever elusive youth at the same time.